Then you need to do the following:
- Internal sensitization of your staffs to defend the decision when and where the need arises. Every staff must be on the same page in this regard.
- Contact your client directly: it will give them a sense of belonging and commitment to you. Of course you have your database to work with.
- For online clients, electronic messages to them will suffice
- Give them enough notice. Organisations and businesses with great planning usually give at least six weeks notice.
- Create a platform for feedback on your decision. Let them share their worries with you. It will help you understand them better.
- Explain why the increment is necessary to sustain the quality of product they access.
- Prepare a lower price alternative which must be readily available especially where the negative feedback is significant. Some customers tend to find alternative so ensure you have that available if they cant afford the new price.
- You can also offer service related freebies to cushion the effect of the increase
- Do not forget to thank them for their understanding and support at the critical time.
Note that how you inform your client will determine their response and reaction. It is compulsory they are carried along to help boost your Brand loyalty initiatives